How To Write Call To Action Phrases by Peter Harris

A call to action phrase is a phrase within an article, resource box, biography box or on a web page that prompts the reader to take action. It is crafted and written in such a way that the reader feels compelled to click on the link or the order button to learn more about what you are offering or selling. If your call to action phrases are not compelling enough to do this then you won't have potential customers visiting your sites and puchasing your products, whether they are your own sites and products or affiliates sites and products.

The purpose of using persuasive call to action phrases in article marketing is to drive traffic to your web sites. You want to get as many hits to your site as you can and the more hits you get the better your chances of making a sale. Without visits to your site you will not sell anything. This is a simple numbers game. To make consistent and daily sales you need to drive consistent and daily traffic to your sites, in high numbers. In order to do this you have to write and submit a lot of articles to high ranking article directories and you have to write convincing call to action phrases that will get your readers to visit your site. Once they visit the site your call to action phrases have to be compelling enough to make them purchase from you.

There are several styles that are used to write call to action phrases. The words you use can make or break your success rate in getting visits to your sites. People want to feel excited about what they are about to do. Your prompt for them to visit your site has to be great. If not they have many other choices they can turn too. Don't be afraid to experiment with different words and combinations of phrases. Be creative! What words would stimulate you to respond?

Read the following two action phrases:

1. Click here now to learn how to make money on the internet. 2. Do you need more money? Discover three simple to apply techniques that can generate cash for you each and every day by visiting here now!

Does one of these phrases cause a greater reaction than the other when you read them? Which one do you find more persuasive? Would you be more compelled to click on one over the other?

The first phrase is simple and to the point and BORING! The word learn denotes that the reader has to do some extra work if they go to your site. They have to "learn" something. The second phrase starts with a question about the reader's possible needs. It is trying to strike an emotional cord with the reader. If the reader does need to make more money then this question will draw them in further. Using the word discover instead of learn takes the burden off of the reader. They won't have to "learn" anything. We are going to simply tell them what they need to know. Instead of saying click here now which is somewhat generic and cold we used the word visit. This is much more inviting like asking someone into your home.

About the Author

Don't underestimate the power of the words that you choose. They can make all the difference in the emotional reaction they will generate in your readers and determine if you'll make it on Google's first page.